.md-article-template .article-body h2{scroll-margin-top:100px}.md-article-template .article-body figure{margin:36px 0}.md-article-template .article-body figure img{display:block;width:100%;height:auto;max-height:960px;object-fit:contain}.md-article-template .article-body{min-width:0}.md-article-template .visual-body{padding-top:44px}.md-article-template .visual-article-heading{height:auto;min-height:680px;padding-top:170px}.md-article-template .visual-article-heading>.md-visual-cover{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.md-article-template .visual-article-heading:before{content:"";position:absolute;inset:0;z-index:1;background:linear-gradient(180deg,rgba(4,15,18,.12),rgba(4,15,18,.9))}.md-article-template .visual-article-heading>div{position:relative;z-index:2}.md-article-template .visual-article-heading h1{font-size:clamp(46px,6.8vw,96px);line-height:.98;letter-spacing:-.05em}.md-article-template .visual-article-heading>div{padding-bottom:56px}.md-article-template .visual-gallery figure:nth-child(3n) img,.md-article-template .visual-gallery img{height:auto;max-height:760px;object-fit:contain}.md-article-template .case-article-heading>aside>span{font-size:24px;letter-spacing:.04em}.md-article-template .case-article-hero>figcaption{display:block;padding:12px 0;color:#64716a;font:12px/1.5 var(--font-ui)}.md-article-template .analysis-article-hero figcaption{font-size:12px;line-height:1.5}.md-article-template .md-reading-single{grid-template-columns:minmax(0,760px)}.md-article-index>small{display:block;padding:14px 0;font-size:12px;font-weight:800;letter-spacing:.1em}.md-article-contents ol,.md-article-index ol{list-style:none;padding:0;margin:0}.md-article-index li{border-top:1px solid #c8cfcb}.md-article-contents a,.md-article-index a{display:grid;grid-template-columns:28px 1fr;gap:12px;padding:14px 0;color:inherit;text-decoration:none;font:14px/1.45 var(--font-ui)}.md-article-contents a:hover,.md-article-index a:hover{color:var(--site-primary)}.md-article-contents a:focus-visible,.md-article-index a:focus-visible{outline:2px solid var(--site-primary);outline-offset:4px}.md-article-contents a>span,.md-article-index a>span{color:var(--site-primary);font-weight:800}.md-article-template .case-reading-layout .md-article-index{margin-top:24px}.md-article-template .case-reading-layout .md-article-index li{border-color:#44524a}.md-article-template .case-reading-layout .md-article-index a>span{color:var(--site-secondary)}.md-article-contents{margin-top:32px;padding-top:18px;padding-bottom:18px;border-top:1px solid #d4d9d4;border-bottom:1px solid #d4d9d4}.md-article-contents summary{cursor:pointer;font:750 16px/1.4 var(--font-ui)}.md-article-contents[open] ol{display:grid;grid-template-columns:1fr 1fr;column-gap:36px;margin-top:12px}.md-interview-excerpt{font:20px/1.5 var(--font-ui);color:#5f6c65}@media(max-width:900px){.md-article-template .visual-article-heading{min-height:620px;padding-top:100px}.md-article-template .analysis-reading-layout,.md-article-template .case-reading-layout{grid-template-columns:1fr}.md-article-template .analysis-reading-layout>aside{max-height:none}.md-article-template .md-article-index ol{display:grid;grid-template-columns:1fr 1fr;column-gap:24px}}@media(max-width:620px){.md-article-template .visual-article-heading{min-height:580px;padding-top:100px}.md-article-template .visual-article-heading h1{font-size:44px}.md-article-template .visual-article-heading p{font-size:18px}.md-article-template .visual-article-heading>div{padding-bottom:36px}.md-article-contents{margin-inline:18px;width:auto!important}.md-article-contents[open] ol,.md-article-template .md-article-index ol{grid-template-columns:1fr}.md-article-template .article-body figure img{max-height:none}.md-article-template .visual-body{padding-top:32px}.md-article-template .case-article-hero>figcaption{padding-inline:18px}.md-article-template .interview-body{padding-top:32px}.md-article-index a{font-size:13px}}.public-site--marca .md-campaign-sheet{margin:44px 0;background:#f0eee5;border:1px solid #d6d9cc;border-top:4px solid var(--site-primary);border-radius:3px;overflow:hidden}.public-site--marca .md-campaign-sheet>header{position:relative;padding:28px 30px 24px;border-bottom:1px solid #ccd2c6}.public-site--marca .md-campaign-sheet>header>small{display:block;margin-bottom:10px;color:#876049;font:800 10px/1.4 var(--font-ui);letter-spacing:.16em}.public-site--marca .md-campaign-sheet>header>h2{margin:0;padding:0;border:0;color:var(--site-ink);font:750 32px/1.08 var(--font-display);letter-spacing:-.035em;scroll-margin-top:110px}.public-site--marca .md-campaign-sheet-mark{position:absolute;right:30px;top:30px;width:18px;height:18px;background:linear-gradient(var(--site-primary),var(--site-primary)) 0 0/7px 7px no-repeat,linear-gradient(var(--site-primary),var(--site-primary)) 100% 0/7px 7px no-repeat,linear-gradient(var(--site-primary),var(--site-primary)) 0 100%/7px 7px no-repeat,linear-gradient(var(--site-primary),var(--site-primary)) 100% 100%/7px 7px no-repeat}.public-site--marca .md-campaign-facts{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));column-gap:26px;margin:0;padding:6px 30px 22px}.public-site--marca .md-campaign-fact{min-width:0;padding:20px 0;border-bottom:1px solid #d4d8cc}.public-site--marca .md-campaign-fact--wide{grid-column:1/-1}.public-site--marca .md-campaign-fact>dt{margin:0 0 8px;color:#775542;font:800 11px/1.4 var(--font-ui);letter-spacing:.045em;text-transform:uppercase}.public-site--marca .md-campaign-fact>dt strong{font-weight:800}.public-site--marca .md-campaign-fact>dd{margin:0;color:var(--site-ink);font:450 16px/1.55 var(--font-ui);overflow-wrap:anywhere}.public-site--marca .md-campaign-fact>dd strong{font-weight:750}.public-site--marca .md-campaign-fact--emphasis{margin-top:16px;padding:18px;background:#e1e8dc;border:0;border-radius:2px}.public-site--marca .md-campaign-fact a{color:inherit;text-decoration-thickness:1px;text-underline-offset:3px}.public-site--marca .md-campaign-fact a:focus-visible{outline:2px solid var(--site-primary);outline-offset:3px}@media(max-width:620px){.public-site--marca .md-campaign-sheet{margin:30px 0}.public-site--marca .md-campaign-sheet>header{padding:22px 20px 20px}.public-site--marca .md-campaign-sheet>header>h2{font-size:28px;padding-right:24px}.public-site--marca .md-campaign-sheet-mark{right:20px;top:24px;width:15px;height:15px;background-size:6px 6px}.public-site--marca .md-campaign-facts{grid-template-columns:1fr;column-gap:0;padding:0 20px 16px}.public-site--marca .md-campaign-fact{padding:16px 0}.public-site--marca .md-campaign-fact>dt{font-size:10px;margin-bottom:6px}.public-site--marca .md-campaign-fact>dd{font-size:16px;line-height:1.55}.public-site--marca .md-campaign-fact--emphasis{padding:16px;margin-top:12px}}.public-site--marca .md-article-template .md-case-reading{display:block;width:calc(100% - 36px);max-width:760px;margin-inline:auto;padding-top:32px;padding-inline:0}.public-site--marca .md-case-hero>figcaption{display:flex;flex-wrap:wrap;align-items:baseline;justify-content:space-between;gap:6px 18px;min-height:0;padding:12px 0;color:#64716a;font:400 12px/1.5 var(--font-ui)}.public-site--marca .md-case-hero .md-case-credit-links,.public-site--marca .md-case-hero .md-case-credit-links>span,.public-site--marca .md-case-hero>figcaption>.md-case-caption-text{color:inherit;font-weight:400;letter-spacing:normal}.public-site--marca .md-case-credit-links{display:inline-flex;align-items:baseline;flex-wrap:wrap;gap:6px 12px}.public-site--marca .md-case-credit-links a{color:inherit;text-decoration:underline;text-underline-offset:3px}.public-site--marca .md-case-credit-links b{font:inherit;font-weight:600}.public-site--marca .md-case-credit-links a:focus-visible{outline:2px solid var(--site-primary);outline-offset:3px}@media(max-width:620px){.public-site--marca .md-case-hero>figcaption{padding-inline:18px;flex-direction:column;align-items:flex-start}.public-site--marca .md-case-reading{padding-top:24px}}.md-collaborate{background:#f6f3ec;color:var(--site-ink)}.md-collaborate-audience,.md-collaborate-formats,.md-collaborate-hero,.md-collaborate-inquiry{padding-inline:max(24px,calc((100vw - 1280px)/2))}.md-collaborate small,.md-collaborate-hero aside>span{font:750 11px/1.4 var(--font-ui,Arial,sans-serif);letter-spacing:.12em;color:var(--site-primary)}.md-collaborate h1,.md-collaborate h2,.md-collaborate h3{font-family:var(--font-display,Arial,sans-serif);letter-spacing:-.035em;text-wrap:balance}.md-collaborate-hero{display:grid;grid-template-columns:minmax(0,1fr) 280px;gap:64px;align-items:end;background:#191c1b;color:#fff;padding-top:90px;padding-bottom:68px}.md-collaborate-hero h1{max-width:880px;margin:20px 0 26px;font-size:clamp(42px,5.3vw,76px);line-height:1.02;font-weight:650}.md-collaborate-hero>div>p{max-width:730px;font:19px/1.65 Georgia,serif;color:#e2dfd8}.md-collaborate-hero a{display:inline-flex;align-items:center;gap:18px;margin-top:20px;padding:15px 20px;background:var(--site-primary);color:#fff;font:750 14px/1.4 var(--font-ui,Arial,sans-serif);text-decoration:none}.md-collaborate-hero aside{border-top:3px solid var(--site-primary);padding-top:22px}.md-collaborate-hero aside h2{font-size:28px;line-height:1.1;margin:18px 0}.md-collaborate-hero aside p{font:16px/1.65 Georgia,serif;color:#d8d4cb}.md-collaborate-hero aside>span:last-child{display:block;margin-top:32px;color:#bfbab0;letter-spacing:0;text-transform:none}.md-collaborate-audience{display:grid;grid-template-columns:1fr 1.6fr;gap:70px;padding-block:48px;border-bottom:1px solid #d6d2c8;background:#ede9df}.md-collaborate-audience h2{font-size:30px;line-height:1.12;margin:0}.md-collaborate-audience p{margin:0;font:17px/1.7 Georgia,serif}.md-collaborate-formats{padding-block:70px;scroll-margin-top:30px}.md-collaborate-formats header{max-width:830px;margin-bottom:38px}.md-collaborate-formats header h2,.md-collaborate-inquiry h2{font-size:clamp(32px,3.4vw,48px);line-height:1.08;margin:15px 0 22px}.md-collaborate-formats header p,.md-collaborate-inquiry>div>p{font:18px/1.65 Georgia,serif;color:#505950}.md-collaborate-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid #c9c4b9;border-left:1px solid #c9c4b9}.md-collaborate-grid article{display:flex;flex-direction:column;padding:30px 26px;border-right:1px solid #c9c4b9;border-bottom:1px solid #c9c4b9;background:#fffdf8}.md-collaborate-grid article[data-selected=true]{box-shadow:inset 0 3px var(--site-primary)}.md-collaborate-grid article>span{margin-bottom:28px;color:#bdb6a8;font:550 34px/1 var(--font-display,Arial,sans-serif)}.md-collaborate-grid h3{font-size:28px;line-height:1.12;margin:12px 0 18px;font-weight:650}.md-collaborate-grid p{font:16px/1.65 Georgia,serif;margin:0 0 20px}.md-collaborate-grid .md-collaborate-example{margin-top:auto;padding-top:20px;border-top:1px solid #ded9cf;color:#647064;font-size:14px}.md-collaborate-grid a{display:flex;align-items:center;justify-content:space-between;gap:15px;color:#a9321b;font:750 13px/1.5 var(--font-ui,Arial,sans-serif);text-decoration:none}.md-collaborate a:focus-visible{outline:3px solid var(--site-primary);outline-offset:5px}.md-collaborate-inquiry{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:64px;padding-top:64px;padding-bottom:90px;background:#eee9df}.md-collaborate-inquiry ol{list-style:none;counter-reset:steps;padding:0;margin:32px 0 0}.md-collaborate-inquiry li{display:grid;grid-template-columns:28px 1fr;gap:8px 16px;padding:20px 0;border-top:1px solid #c9c4b9;counter-increment:steps}.md-collaborate-inquiry li:before{content:counter(steps,decimal-leading-zero);color:var(--site-primary);grid-row:span 2;font-weight:750}.md-collaborate-inquiry li strong{font:750 16px/1.4 var(--font-ui,Arial,sans-serif)}.md-collaborate-inquiry li span{font:15px/1.6 Georgia,serif;color:#505950}.md-collaborate #proponer-colaboracion{scroll-margin-top:35px;min-width:0}.md-collaborate .commercial-public-form{position:static;background:#fffdf8;border-radius:0}.md-collaborate .commercial-public-form h2{font-size:32px}.md-collaborate .commercial-public-deliverables span{background:#f1e7de;color:#4f453b}@media(max-width:1000px){.md-collaborate-hero{grid-template-columns:1fr;gap:36px;padding-top:60px}.md-collaborate-hero aside{max-width:600px}.md-collaborate-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.md-collaborate-audience,.md-collaborate-inquiry{gap:30px}}@media(max-width:650px){.md-collaborate-audience,.md-collaborate-formats,.md-collaborate-hero,.md-collaborate-inquiry{padding-inline:20px}.md-collaborate-hero{padding-top:45px;padding-bottom:40px}.md-collaborate-hero h1{font-size:42px}.md-collaborate-hero>div>p{font-size:17px}.md-collaborate-audience,.md-collaborate-inquiry{grid-template-columns:1fr;gap:24px}.md-collaborate-audience{padding-block:36px}.md-collaborate-formats{padding-block:44px}.md-collaborate-grid{grid-template-columns:1fr}.md-collaborate-grid article{padding:26px 23px}.md-collaborate-inquiry{padding-block:40px}.md-collaborate .commercial-public-form{padding:24px 18px;border:1px solid #d8d6cd}.md-collaborate .commercial-public-fields{grid-template-columns:1fr}}.public-site--marca .md-service-filters input,.public-site--marca .md-service-filters select{min-width:0;max-width:100%}@media(max-width:700px){.public-site--marca .md-service-filters{width:calc(100% - 36px);margin-inline:auto}}.public-site--marca{--md-coral:#ec4d2c;--md-coral-ink:#ac321c;--md-paper:#fff;--md-soft-coral:#f6dfd2;--md-green:#173e34;--md-line:#d9d9cb;--md-text:#19382f;--site-primary:var(--md-coral);--site-secondary:#f3b59a;--site-ink:var(--md-text);--site-background:var(--md-paper);background:var(--md-paper)}.public-site--marca .trade-site-header{background:var(--md-paper);border-bottom:3px solid var(--md-coral)}.public-site--marca .trade-site-header .site-masthead{max-width:1440px;min-height:114px;padding-block:22px;background:transparent;grid-template-columns:44px minmax(260px,1fr) auto auto;gap:30px;border:0}.public-site--marca .trade-site-header .site-logo.has-art{width:min(100%,390px);min-width:0}.public-site--marca .trade-site-header .site-logo-wordmark{width:100%;max-width:none;max-height:64px;height:auto}.public-site--marca .trade-site-header .site-logo small{display:none}.public-site--marca .site-menu summary{width:44px;height:44px;border:1px solid #c8c8b8;padding:10px;gap:5px}.public-site--marca .site-menu summary i{width:22px;height:2px;background:var(--md-green)}.public-site--marca .trade-header-edition{padding-left:24px;border-left:1px solid var(--md-line)}.public-site--marca .trade-header-edition small{color:var(--md-coral-ink);font:700 9px/1.5 var(--font-ui);letter-spacing:.14em}.public-site--marca .trade-header-edition strong{max-width:220px;font:500 13px/1.5 var(--font-ui)}.public-site--marca .site-actions{gap:20px}.public-site--marca .site-actions>a[href*=newsletter]{padding:12px 17px;border:1px solid var(--md-green);background:var(--md-green);color:#fff;font:650 12px/1.3 var(--font-ui)}.public-site--marca .site-menu-panel{background:var(--md-paper);border-color:var(--md-coral)}.public-site--marca .trade-menu-index>a>span{color:var(--md-coral-ink)}.public-site--marca .trade-menu-head{background:var(--md-green);color:#fff;border-color:var(--md-coral)}.public-site--marca .md-home{padding-top:28px}.public-site--marca .md-home .section-frame{max-width:1380px}.public-site--marca .md-opening{display:block;padding-bottom:42px}.public-site--marca .md-opening--single{max-width:1380px!important}.public-site--marca .md-story--lead{display:grid;grid-template-columns:1.08fr 1fr;align-items:center;background:#fff;border-bottom:4px solid var(--md-coral)}.public-site--marca .md-story--lead>.md-story-image{height:100%;min-height:420px;aspect-ratio:auto}.public-site--marca .md-story--lead .md-story-copy{padding:34px 38px}.public-site--marca .md-story--lead h1{font-size:clamp(32px,3.25vw,49px);font-weight:760;line-height:1.06;letter-spacing:-.045em}.public-site--marca .md-story--lead p{font-size:15px;line-height:1.65;margin-block:20px;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}.public-site--marca .md-story--lead .md-story-copy>span{font-size:11px;color:#54665a}.public-site--marca .md-story-read{width:fit-content;display:flex;align-items:center;gap:22px;margin-top:23px;font:700 12px/1.5 var(--font-ui)}.public-site--marca .md-story-read>span{display:grid;place-items:center;width:28px;height:28px;border-radius:50%;background:var(--md-coral);color:#fff;font-size:17px}.public-site--marca .md-story-image--artwork{position:relative;display:grid;grid-template-rows:minmax(0,1fr) auto;padding:28px 28px 18px;background:var(--md-soft-coral)}.public-site--marca .md-story-image--artwork img{object-fit:contain;max-height:430px;height:100%;min-height:0}.public-site--marca .md-story-image--artwork:hover img{transform:none}.public-site--marca .md-artwork-credit{display:block;margin-top:15px;color:#663d2c;font:400 10px/1.5 var(--font-ui)}.public-site--marca .md-opening-secondary{grid-template-columns:repeat(2,minmax(0,1fr));gap:32px;padding:26px 0 0;border:0}.public-site--marca .md-opening-secondary .md-story{display:grid;grid-template-columns:140px minmax(0,1fr);align-items:center;gap:20px}.public-site--marca .md-opening-secondary .md-story-image{aspect-ratio:1.25}.public-site--marca .md-opening-secondary .md-story-copy{padding:0}.public-site--marca .md-opening-secondary h3{font-size:21px;line-height:1.14}.public-site--marca .md-opening-secondary p{display:none}.public-site--marca .md-opening-secondary .md-story-copy>span{margin-top:10px}.public-site--marca .md-collection{padding-top:30px;padding-bottom:46px;border-top:1px solid var(--md-line)}.public-site--marca .md-collection>header{margin-bottom:28px;position:relative;padding-left:17px}.public-site--marca .md-collection>header:before{content:"";position:absolute;left:0;top:3px;bottom:3px;width:4px;background:var(--md-coral)}.public-site--marca .md-collection header small,.public-site--marca .md-services header small{color:var(--md-coral-ink);font-size:10px;letter-spacing:.13em}.public-site--marca .md-collection h2{font-size:clamp(28px,3vw,37px);line-height:1.05}.public-site--marca .md-collection header>a,.public-site--marca .md-services header>a{border-bottom:0;padding-bottom:2px;font-size:12px}.public-site--marca .md-collection-grid{gap:28px}.public-site--marca .md-collection .md-story-image{aspect-ratio:1.6}.public-site--marca .md-collection .md-story-copy>small{color:var(--md-coral-ink);font-size:9px;letter-spacing:.1em}.public-site--marca .md-collection .md-story h3{font-size:25px;line-height:1.12}.public-site--marca .md-collection .md-story p{font-size:14px;line-height:1.6}.public-site--marca .md-collection[data-collection="/campanas-y-estrategias"]{background:var(--md-green);color:#fff;padding:32px;margin-block:6px 32px;width:min(1316px,calc(100% - 64px));border:0}.public-site--marca .md-collection[data-collection="/campanas-y-estrategias"] .md-story-copy>small,.public-site--marca .md-collection[data-collection="/campanas-y-estrategias"] header small{color:#ffbba1}.public-site--marca .md-collection[data-collection="/campanas-y-estrategias"] .md-story p,.public-site--marca .md-collection[data-collection="/campanas-y-estrategias"] .md-story-copy>span{color:#d2dfd7}.public-site--marca .md-perspectives{max-width:1380px;padding-inline:32px}.public-site--marca .md-perspectives[data-count="1"]{margin:0 auto}.public-site--marca .md-perspectives .md-collection{padding-inline:0}.public-site--marca .md-perspectives .md-collection>header{margin-bottom:24px}.public-site--marca .md-perspectives .md-collection-grid[data-count="1"] .md-story{background:#e8ebdd;gap:0}.public-site--marca .md-perspectives .md-story-copy{padding:28px}.public-site--marca .md-perspectives .md-story-image{height:100%;min-height:260px}.public-site--marca .md-services{border-top:1px solid var(--md-line);padding-top:32px}.public-site--marca .md-services article time{color:var(--md-coral-ink)}.public-site--marca .md-expert-invitation{position:relative;isolation:isolate;overflow:hidden;display:grid;grid-template-columns:1fr 1fr;gap:55px;padding:38px;margin-block:8px 40px;width:min(1316px,calc(100% - 64px));background:var(--md-soft-coral)}.public-site--marca .md-section-kicker{display:block;margin-bottom:16px;color:#7e3823;font:750 10px/1.4 var(--font-ui);letter-spacing:.14em}.public-site--marca .md-expert-invitation h2{max-width:420px;margin:0;font:730 clamp(30px,3.4vw,46px)/1.04 var(--font-display);letter-spacing:-.04em}.public-site--marca .md-expert-copy p{margin:0 0 20px;font:400 15px/1.65 var(--font-ui)}.public-site--marca .md-expert-copy>a{width:fit-content;display:flex;align-items:center;gap:25px;padding-bottom:5px;border-bottom:1px solid var(--md-text);font:700 13px/1.5 var(--font-ui)}.public-site--marca .md-expert-copy>span{display:block;margin-top:18px;color:#705448;font:400 10px/1.6 var(--font-ui)}.public-site--marca .md-newsletter{position:relative;overflow:hidden;display:grid;grid-template-columns:1fr 1fr;gap:64px;margin:0;padding:48px max(32px,calc((100vw - 1316px)/2));background:var(--md-green);color:#fff;border-top:6px solid var(--md-coral)}.public-site--marca .md-newsletter small{color:#ffbba1;font:750 10px/1.5 var(--font-ui);letter-spacing:.14em}.public-site--marca .md-newsletter h2{max-width:580px;margin:15px 0 20px;font:730 clamp(32px,3.8vw,52px)/1.05 var(--font-display);letter-spacing:-.04em}.public-site--marca .md-newsletter p{color:#dce5dd;font:400 14px/1.65 var(--font-ui);max-width:490px}.public-site--marca .md-newsletter form{align-self:center;width:100%;max-width:490px}.public-site--marca .md-newsletter form input{background:#fff;color:var(--md-green);border-color:#fff}.public-site--marca .md-newsletter form button{background:var(--md-coral);color:#191c1b;border:0}.public-site--marca .md-newsletter form label,.public-site--marca .md-newsletter form small{color:#dce5dd}.public-site--marca .site-footer{border-top:1px solid #c6cbbd;background:#ebeadd;color:var(--md-green)}.public-site--marca :is(a,summary,button,input):focus-visible{outline:3px solid var(--md-coral-ink);outline-offset:4px}.public-site--marca :is(.md-newsletter,.md-collection[data-collection="/campanas-y-estrategias"]) :is(a,button,input):focus-visible{outline-color:#ffbd9e}@media(min-width:701px) and (max-width:1120px){.public-site--marca .trade-site-header .site-masthead{grid-template-columns:44px minmax(0,1fr) auto}.public-site--marca .trade-header-edition{display:none}.public-site--marca .md-story--lead .md-story-copy{padding:25px}.public-site--marca .md-story--lead>.md-story-image{min-height:390px}.public-site--marca .md-opening-secondary .md-story{grid-template-columns:110px minmax(0,1fr);gap:16px}}@media(max-width:700px){.public-site--marca .trade-site-header .site-masthead{grid-template-columns:44px minmax(0,1fr);gap:16px;min-height:92px;padding:15px 18px}.public-site--marca .trade-site-header .site-logo.has-art{width:min(100%,300px);justify-self:start}.public-site--marca .trade-site-header .site-logo.has-art .site-logo-wordmark{max-height:52px;width:100%;height:auto}.public-site--marca .trade-site-header .site-logo small{display:block;margin:5px 0 0;color:#59685a;font:500 10px/1.3 var(--font-ui);letter-spacing:0;text-transform:none;white-space:normal}.public-site--marca .site-actions,.public-site--marca .trade-header-edition{display:none}.public-site--marca .site-menu summary{border:0;padding-left:3px}.public-site--marca .site-menu summary i{width:25px}.public-site--marca .md-home{padding-top:18px}.public-site--marca .md-opening{padding-inline:18px;padding-bottom:30px}.public-site--marca .md-story--lead{grid-template-columns:1fr}.public-site--marca .md-story--lead>.md-story-image{min-height:0;aspect-ratio:1.45}.public-site--marca .md-story--lead .md-story-image--artwork{padding:18px 18px 12px;aspect-ratio:auto}.public-site--marca .md-story-image--artwork img{height:auto;max-height:280px}.public-site--marca .md-artwork-credit{font-size:9px;margin-top:10px}.public-site--marca .md-story--lead .md-story-copy{padding:23px 20px 24px}.public-site--marca .md-story--lead h1{font-size:clamp(28px,7.9vw,35px);line-height:1.07}.public-site--marca .md-story--lead p{font-size:14px;line-height:1.6;margin-block:14px;-webkit-line-clamp:2}.public-site--marca .md-story-read{margin-top:17px}.public-site--marca .md-opening-secondary{grid-template-columns:1fr;gap:0;padding-top:10px}.public-site--marca .md-opening-secondary .md-story{grid-template-columns:104px minmax(0,1fr);gap:16px;padding-block:18px;border-bottom:1px solid var(--md-line)}.public-site--marca .md-opening-secondary .md-story-image{aspect-ratio:1.05}.public-site--marca .md-opening-secondary h3{font-size:20px}.public-site--marca .md-opening-secondary .md-story-copy>span{font-size:10px;margin-top:8px}.public-site--marca .md-collection{padding:24px 18px 32px}.public-site--marca .md-collection>header{gap:12px;margin-bottom:22px}.public-site--marca .md-collection h2{font-size:28px}.public-site--marca .md-collection header>a{font-size:10px}.public-site--marca .md-collection .md-story h3{font-size:25px}.public-site--marca .md-collection-grid{gap:30px}.public-site--marca .md-collection[data-collection="/campanas-y-estrategias"]{width:calc(100% - 36px);padding:25px 20px;margin-block:0 28px}.public-site--marca .md-collection[data-collection="/campanas-y-estrategias"]>header{align-items:start;flex-direction:column}.public-site--marca .md-perspectives{margin:0;padding-inline:18px}.public-site--marca .md-perspectives .md-story-image{min-height:0;height:auto;aspect-ratio:1.6}.public-site--marca .md-perspectives .md-story-copy{padding:22px}.public-site--marca .md-services{padding-inline:18px;gap:30px}.public-site--marca .md-expert-invitation{grid-template-columns:1fr;width:calc(100% - 36px);gap:22px;margin-block:8px 32px;padding:28px 23px}.public-site--marca .md-expert-invitation h2{font-size:34px}.public-site--marca .md-expert-copy p{font-size:14px}.public-site--marca .md-newsletter{grid-template-columns:1fr;gap:25px;padding:36px 23px}.public-site--marca .md-newsletter h2{font-size:37px}}@media(prefers-reduced-motion:reduce){.public-site--marca .md-story-image img{transition:none}}.public-site--marca .md-story--lead:not(:has(>.md-story-image)){grid-template-columns:1fr}.public-site--marca .md-story--lead:not(:has(>.md-story-image)) .md-story-copy{max-width:900px}.public-site--marca .site-menu[open] summary i{background:#fff}.public-site--marca .trade-menu-head em{color:#f0d6c3;opacity:1;font:500 10px/1.5 var(--font-ui);letter-spacing:.06em}.public-site--marca .site-footer__identity>p{color:#40574c}.public-site--marca .site-footer__column>small,.public-site--marca .site-footer__newsletter{color:var(--md-coral-ink)}.public-site--marca .site-footer__bottom a,.public-site--marca .site-footer__column>a,.public-site--marca .site-footer__network strong{color:var(--md-green)}.public-site--marca .site-footer__bottom>small,.public-site--marca .site-footer__network span{color:#536658}.public-site--marca .site-footer__bottom a:hover,.public-site--marca .site-footer__column>a:hover,.public-site--marca .site-footer__network strong em{color:var(--md-coral-ink)}.public-site--marca .editorial-footer.site-footer>.site-footer__bottom{border-color:#c6cbbd}.public-site--marca .md-newsletter .newsletter-consent span{color:#dce5dd;font-size:11px;line-height:1.5}.public-site--marca .md-expert-invitation{background-image:url(/branding/marcadestino/symbol-inverse.svg);background-size:140px;background-position:right -35px bottom -45px;background-repeat:no-repeat}.public-site--marca .md-expert-copy>a svg,.public-site--marca .md-story-read svg{display:block;flex:none}.public-site--marca .md-collection header>a,.public-site--marca .md-services header>a{display:inline-flex;align-items:center;gap:7px}.public-site--marca :is(.md-collection header>a,.md-services header>a,.site-footer__newsletter,.trade-menu-index b,.trade-menu-services span)>svg{flex:none;vertical-align:middle}.public-site--marca .site-footer__newsletter{align-items:center;gap:7px}.public-site--marca .md-mobile-search{display:none}.public-site--marca .md-search{max-width:1200px;padding-bottom:60px}.public-site--marca .md-search>header{margin-bottom:28px}.public-site--marca .md-search-form{max-width:800px;margin:0 0 38px}.public-site--marca .md-search-form>label{display:block;margin-bottom:9px;font:650 13px/1.4 var(--font-ui)}.public-site--marca .md-search-form>div{display:flex;gap:10px}.public-site--marca .md-search-form input[type=search]{min-width:0;flex:1;height:50px;padding:12px 15px;border:1px solid #9eaba5;border-radius:0;background:#fff;color:var(--md-text);font:400 16px/1.4 var(--font-ui)}.public-site--marca .md-search-form button{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:50px;padding:12px 20px;border:0;background:var(--md-green);color:#fff;font:650 14px/1.4 var(--font-ui);cursor:pointer}.public-site--marca .md-search-form>p{margin:9px 0 0;color:#596b61;font:400 12px/1.5 var(--font-ui)}.public-site--marca .md-search h2{font:700 27px/1.2 var(--font-display);overflow-wrap:anywhere}.public-site--marca .md-search [role=status]{margin:12px 0 28px;color:#596b61;font:400 14px/1.5 var(--font-ui)}.public-site--marca .md-search .md-story h3{font-size:25px}.public-site--marca .md-search .md-story p{display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}.public-site--marca .md-search-empty{padding:24px 0;border-top:1px solid var(--md-line)}.public-site--marca .md-search-empty p{color:#596b61;line-height:1.6}.public-site--marca .md-search-empty nav{display:flex;flex-wrap:wrap;gap:12px}.public-site--marca .md-search-empty a,.public-site--marca .md-search-pagination a{display:inline-flex;align-items:center;gap:10px;min-height:44px;padding:10px 14px;border:1px solid var(--md-line);font:600 13px/1.5 var(--font-ui)}.public-site--marca .md-search-pagination{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:20px;margin-top:40px}.public-site--marca .md-search-pagination>span{font:400 13px/1.5 var(--font-ui)}@media(max-width:700px){.public-site--marca .trade-site-header .site-masthead{grid-template-columns:44px minmax(0,1fr) 44px;gap:10px}.public-site--marca .md-mobile-search{display:grid;place-items:center;width:44px;height:44px}.public-site--marca .md-search{padding-inline:18px}.public-site--marca .md-search-form>div{gap:8px}.public-site--marca .md-search-form button{padding-inline:13px}.public-site--marca .md-search h2{font-size:24px}.public-site--marca .md-search-pagination{gap:12px}}